Is Affiliate Marketing That Complicated?

Affiliate marketing has become one of the most efficient ways to market to specific target groups or reach a wider audience. It has often been mistaken as the marketing tool…

5 Ways To Manage Retail Data

Unlike in the past when big data was a preserve of the fortune 500 companies, today’s business landscape demands of every business model- big or small- to pay great attention…

Measuring The Immeasurable: The Elusive Creativity Behind Content Strategy

In the real world, it’s basically impossible to quantify creativity. Lawyers work in 15-minute increments, teachers have structured lesson plans, but the creative process can’t be packaged up in tidy…

Call for Submissions for Volume 1 (2015)

Submissions are now open for the inaugural issue of the Journal of Alternative and Community Media. The Journal of Alternative and Community Media is a new journal under the co-editorship…